Your website shouldn't stay frozen in time.
As your business grows, your website should grow with it. New services, stronger portfolio pieces, changing client needs and evolving search behavior all create opportunities to strengthen your online presence.
A Website Strategy Refresh is designed to help you identify those opportunities and create a clear plan for what deserves attention next.
This isn't a redesign. It's a strategic review of what's already working, what's missing and where your efforts will have the greatest impact.
What We May Review
Service page improvements
Portfolio and case study opportunities
FAQs
Search visibility opportunities
Calls-to-action and inquiry flow
Testimonials and social proof
Navigation and user experience
OFFERINGS
INVESTMENT: ONE-TIME PAYMENT OF $495
- Pre-session website review
- 60-minute strategy session
- Content and SEO opportunity recommendations
- Portfolio and case study recommendations
- Written action plan with prioritized next steps
A Website Strategy Refresh is designed to help you identify what deserves attention next and create a clear plan for moving forward.
Website Strategy Refresh
INVESTMENT: CUSTOM
- Strategic implementation of recommendations
- Content and layout refinements
- SEO improvements
- Portfolio and service page updates
Following your strategy session, you'll receive a custom proposal outlining recommended updates, timeline and investment.
Website Strategy Refresh
+ Strategic Implementation
This service is a great fit if:
Your website is at least 6 months old
is this right for you?
Your business has evolved since launch
You're unsure what updates deserve attention first
You want strategic guidance before investing in a redesign
You have a feeling your website could be doing more for your business
What to Expect
✓ Book your Website Strategy Refresh
✓ Complete a short questionnaire
✓ I'll review your website before our call
✓ We'll meet virtually for a 60-minute strategy session
✓ You'll receive a written action plan with prioritized recommendations
For the implementation package:
✓ Receive a custom proposal for strategic updates
To ensure each review receives the attention it deserves, only a limited number of Website Strategy Refreshes are available each month.
summer availability
FAQs
Is this a redesign?
No. This service is designed to improve and refine your existing website. If a redesign would serve you better, I'll let you know.
Do I need to be a past client?
Nope! This service is available to both current and new clients.
What platforms do you work with?
Showit and Wix Studio are my preferred platforms, but I also have extensive experience with Squarespace.
What if I don't know which option is right for me?
Start with the Website Strategy Refresh. During our session, we'll determine whether strategic implementation, a full redesign or another solution makes the most sense for your goals.
What if my website needs more than updates?
Sometimes a strategy refresh reveals that a website would benefit more from a full redesign than incremental improvements. If that's the case, I'll explain why and provide recommendations for next steps.
Am I required to move forward with implementation?
Nope! The Website Strategy Refresh is a standalone service. You'll receive your recommendations and action plan whether you choose to implement the updates yourself, work with another provider or hire Avenue Bee Studio.
How is pricing determined for Strategic Implementation?
Following your Website Strategy Refresh, I'll provide a custom proposal based on the recommended updates and scope of work. Some clients need a few focused refinements, while others benefit from more extensive updates. You'll receive a clear investment estimate before any work begins.
What does Strategic Implementation typically cost?
Most Strategic Implementation projects fall between $1,500 and $3,500, depending on the scope of updates. You'll receive a custom proposal after your strategy session, and there is no obligation to move forward.
