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PROJECT DELIVERABLES
Dunes Arts Foundation is a nonprofit performing arts organization serving Northwest Indiana and the surrounding region. Through professional theatre productions and youth programming, the foundation provides access to high-quality arts experiences while supporting education and community engagement.
CLIENT BIO
Nonprofit Performing Arts Organization in Northwest Indiana
Dunes Arts Foundation
Dunes Arts Foundation had an existing Squarespace website that no longer reflected the level of their programming or their position as a leading performing arts organization in the region.
The goal wasn’t just to redesign the site. It was to elevate their online presence, clearly communicate the scope of their work and create a more structured, intuitive experience for multiple audiences, each with a different path to action.
The goal wasn’t just to redesign the site. It was to elevate their online presence, clearly communicate the scope of their work and create a more structured, intuitive experience for multiple audiences, each with a different path to action.
The previous website lacked organization and clear direction. Navigation was inconsistent, information was difficult to find and the path to purchasing tickets felt disconnected and unintuitive.
At the same time, Dunes Arts Foundation serves multiple audiences, including:
The site needed to:
At the same time, Dunes Arts Foundation serves multiple audiences, including:
- individuals attending performances
- parents exploring youth programming
- donors and potential sponsors
The site needed to:
- Clearly communicate the foundation’s mission, vision and impact
- Organize performances, programs and events in a way that feels easy to navigate
- Create a more direct and intuitive path to purchase tickets
- Create a clear and accessible path for donations
- Reflect the quality and professionalism of the organization
- Introduce a more cohesive and elevated visual identity
01. The Challenge
Bringing Structure and Clarity to a Multi-Faceted Organization
The focus of this project was creating clarity, structure and flexibility.
We reworked the navigation and overall site architecture to better organize content across multiple audiences, making it easier for visitors to quickly find what they’re looking for. Events and programming were restructured into a more intuitive system, supported by a clear and easy-to-navigate calendar.
Throughout the process, we focused on:
The result is a site that balances structure with flexibility, supporting both the organization’s current needs and future growth.
We reworked the navigation and overall site architecture to better organize content across multiple audiences, making it easier for visitors to quickly find what they’re looking for. Events and programming were restructured into a more intuitive system, supported by a clear and easy-to-navigate calendar.
Throughout the process, we focused on:
- Simplifying navigation to create a more logical and predictable user experience
- Defining and clearly communicating the organization’s mission and offerings
- Creating clear pathways for both ticket purchases and donations
- Designing a more direct and intuitive flow from browsing to taking action
- Developing a refined color palette and typography system that adds personality while maintaining a polished, professional feel
- Building the site in a way that allows the team to easily update performances, programs and content as needed
The result is a site that balances structure with flexibility, supporting both the organization’s current needs and future growth.
02. The Process
Designing a More Structured, Intuitive and Flexible Experience
The new website brings clarity, cohesion and structure to Dunes Arts Foundation’s online presence, making it easier for visitors to engage with the organization and take action.
The updated site:
Most importantly, the website now aligns with how the organization operates, creating a stronger connection between its programming, its mission and the people it serves.
The updated site:
- Clearly communicates the foundation’s mission, programming and impact
- Provides a structured and intuitive experience for multiple audiences
- Simplifies the process of browsing events and purchasing tickets
- Introduces a clear, accessible path for donations, supporting continued programming and community impact
- Reflects a more elevated, artistic and professional presence that aligns with the level of programming being offered
- Allows the internal team to manage and update content with ease
- Creates a more credible and elevated digital presence, helping build trust with donors and supporters
Most importantly, the website now aligns with how the organization operates, creating a stronger connection between its programming, its mission and the people it serves.
03. the outcome
An Elevated Website That Supports Engagement, Funding and Growth
