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- Full Brand Identity (logo, color palette, typography system)
- Custom Showit Website Design
- Airbnb & VRBO Listing Setup and Optimization
- Marketing Collateral (brochures, business cards, tear sheets)
PROJECT DELIVERABLES
Long Lake Memories is a luxury lakefront estate in Valparaiso, Indiana, designed to host large gatherings, from vacation rentals and long weekend getaways to weddings and intraday events. The property offers a more elevated, private alternative to traditional rentals, combining the feel of a boutique stay with the flexibility of a multi-use venue.
CLIENT BIO
Luxury Lakefront Estate & Event Venue
Long Lake Memories
- Short-Term Rental Welcome Guide
- Event & Wedding Guide
- Email Marketing Strategy & Setup
- On-Property Wayfinding Signage
- Brand Implementation Across All Touchpoints
- Photoshoot Direction & Coordination
Long Lake Memories began as a name and an idea, with no existing brand, website or booking infrastructure in place.
The goal wasn’t just to design a brand and website. It was to build a profitable, fully realized business with a clear path to attracting and converting the right clients.
From the beginning, the focus was on creating a cohesive presence across every touchpoint, positioning the property as a luxury lakefront destination and establishing systems that support both short-term rentals and event bookings.
The goal wasn’t just to design a brand and website. It was to build a profitable, fully realized business with a clear path to attracting and converting the right clients.
From the beginning, the focus was on creating a cohesive presence across every touchpoint, positioning the property as a luxury lakefront destination and establishing systems that support both short-term rentals and event bookings.
Fully-booked summer months exceeding projected revenue
Key Project Results
Consistent weekend bookings during peak season
increased inquiries for events and group stays
With no existing foundation in place, the challenge was not refinement, but creation.
The business needed:
At the same time, the property needed to stand out in a competitive market, attracting large groups while maintaining a sense of exclusivity and elevated experience.
The business needed:
- A clear and compelling brand identity
- Defined positioning across multiple offerings (vacation rentals, events and weddings)
- A seamless booking ecosystem across platforms
- Marketing materials to support both direct inquiries and third-party bookings
- A cohesive experience across digital and physical touchpoints
At the same time, the property needed to stand out in a competitive market, attracting large groups while maintaining a sense of exclusivity and elevated experience.
01. The Challenge
Building a Business from the Ground Up with Clear Positioning
This project focused on building a complete and intentional ecosystem around the business.
We began by developing a full brand identity that reflects the tone of the property, elevated, welcoming and experience-driven. From there, the website and marketing materials were designed to clearly communicate the value of the space and guide visitors toward the appropriate booking path.
Throughout the process, we focused on:
The result is a unified system where each piece works together to support the overall business.
We began by developing a full brand identity that reflects the tone of the property, elevated, welcoming and experience-driven. From there, the website and marketing materials were designed to clearly communicate the value of the space and guide visitors toward the appropriate booking path.
Throughout the process, we focused on:
- Positioning the property as a luxury lakefront estate suited for large gatherings and events
- Structuring the website to support multiple audiences, including vacation guests, event clients and wedding inquiries
- Creating clear paths to book through both direct inquiries and third-party platforms
- Designing Airbnb and VRBO listings that align with the brand and highlight the full experience of the property
- Developing printed and digital materials that support marketing, guest experience and on-site navigation
- Ensuring consistency across every touchpoint, from initial discovery to arrival at the property
The result is a unified system where each piece works together to support the overall business.
02. The Process
Creating a Cohesive System Across Every Touchpoint
Long Lake Memories has evolved from an initial concept into a fully-established and consistently-booked property.
The new brand and website:
The property has seen strong booking performance, including fully booked summer months, increased inquiries and successful intraday event bookings.
Most importantly, the business now operates with clarity and direction, supported by a brand and system designed for long-term growth.
The new brand and website:
- Position the property as a high-end, experience-driven destination
- Support multiple revenue streams, including vacation rentals and events
- Create clear and intuitive paths to booking across platforms
- Provide a cohesive and elevated experience across digital and physical touchpoints
- Attract the right type of client for both group stays and private events
The property has seen strong booking performance, including fully booked summer months, increased inquiries and successful intraday event bookings.
Most importantly, the business now operates with clarity and direction, supported by a brand and system designed for long-term growth.
03. the outcome
A Fully Realized Brand and Booking System That Drives Results
