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PROJECT DELIVERABLES
Stillwaters is a mental health practice serving women across Indiana, offering a more accessible and personalized approach to psychiatric care. As a cash-based practice, clients are able to receive timely support without the delays often associated with insurance-based systems. Led by a nurse practitioner who can both provide care and prescribe medication, Stillwaters offers a more integrated experience than traditional therapy models.
CLIENT BIO
Integrative Psychiatric Care for Women & Girls in Indiana
Stillwaters
Stillwaters is a new practice without an existing website, creating an opportunity to build a digital presence from the ground up.
The goal wasn’t simply to design a website, but to introduce a different model of psychiatric care and position Megan as a trusted, qualified provider serving women across Indiana.
With the visual brand already established by Region Design Co., the focus shifted to translating that identity into a clear, thoughtful online experience that communicates both professionalism and care.
The goal wasn’t simply to design a website, but to introduce a different model of psychiatric care and position Megan as a trusted, qualified provider serving women across Indiana.
With the visual brand already established by Region Design Co., the focus shifted to translating that identity into a clear, thoughtful online experience that communicates both professionalism and care.
Without an existing website, the challenge was not redesign, but definition.
Stillwaters offers a care model that differs from what many women are used to, combining psychiatric care and medication management within a more accessible, cash-based structure. This approach needed to be clearly communicated so potential clients could quickly understand what was offered and feel confident moving forward.
The site also needed to:
Stillwaters offers a care model that differs from what many women are used to, combining psychiatric care and medication management within a more accessible, cash-based structure. This approach needed to be clearly communicated so potential clients could quickly understand what was offered and feel confident moving forward.
The site also needed to:
- Clearly explain services in a way that feels approachable and easy to understand
- Build trust with those navigating mental health care for the first time
- Create a calm, supportive environment that reflects the experience of the practice
- Guide visitors naturally toward booking without feeling clinical or overwhelming
01. The Challenge
Introducing a New Model of Care with Clarity and Trust
The structure of the site was designed to simplify what can often feel complex or intimidating.
We focused on organizing services in a way that allows visitors to quickly recognize what they need, reducing friction and helping them feel confident in taking the next step. Clear calls to action were placed throughout the site to support a natural flow toward booking.
Throughout the design process, we prioritized:
The final experience balances clarity with empathy, allowing visitors to feel informed, supported and ready to move forward.
We focused on organizing services in a way that allows visitors to quickly recognize what they need, reducing friction and helping them feel confident in taking the next step. Clear calls to action were placed throughout the site to support a natural flow toward booking.
Throughout the design process, we prioritized:
- Creating a calm, welcoming visual experience that feels safe and non-judgmental
- Avoiding overly clinical language or imagery in favor of something more supportive and approachable
- Structuring content to clearly explain the care model
- Designing a user flow that moves visitors from understanding to action
- Integrating an online shop that supports the broader mission of expanding access to care
The final experience balances clarity with empathy, allowing visitors to feel informed, supported and ready to move forward.
02. The Process
Designing an Experience That Feels Supportive and Easy to Navigate
The finished website introduces Stillwaters with clarity and intention, making it easy for visitors to understand the practice and take the next step.
The new site:
Most importantly, the website reflects both the professionalism of the practice and the care behind its mission, supporting women in finding the help they need with clarity and confidence.
The new site:
- Clearly communicates a unique and integrated model of psychiatric care
- Positions Megan as a trusted, qualified provider
- Creates a calm, supportive experience aligned with the brand
- Makes booking straightforward and accessible for new clients
- Incorporates an online shop that helps fund care for underserved women across Indiana
Most importantly, the website reflects both the professionalism of the practice and the care behind its mission, supporting women in finding the help they need with clarity and confidence.
03. the outcome
A Website That Builds Trust and Supports Access to Care
