the journal

When people think about website strategy, the conversation often revolves around copywriting, SEO and page structure. Those things absolutely matter, but not every business communicates in the same way. For some brands, imagery does a lot of the heavy lifting. I often refer to these as image-forward businesses: brands whose work is best understood through […]

If you’ve been wondering about the signs your brand needs a rebrand, you are not alone. Many growing businesses reach a point where their work has evolved but their brand no longer reflects their current level. There comes a stage in business when growth is obvious, yet something feels slightly misaligned. Your expertise is stronger, […]